MS Publisher

Manufacturer: Microsoft
Microsoft Publisher lets you design and publish material for print, web and email with professional results. You can create impressive business and marketing communications using its professionally designed templates, or you can get creative and design your own. Publisher uses familiar Office tools, making it easy to get started and simple to use

When creating sales and marketing materials that require a polished look, you will get the best results using a tool designed specifically for the task at hand. Word processors are essential for creating many types of documents, but they are not designed to easily create the graphically more complex publications required for professional business marketing and communication materials.

Publisher gives you precise control over the positioning of text with images and other design elements. Publisher can also help you because it is designed specifically to automate page layout tasks by providing publication-specific wizards (for creating newsletters, brochures, postcards and catalog), templates and design guidance. In addition, publications created in Publisher can be sent to commercial printers.

Publisher includes many new and improved features designed to help you design, create and publish professional marketing and communication materials in-house, including:

• Enhanced support for the web. Create a marketing website with new website wizards, built-in support for more than 20 new web page types, enhanced navigation bar support and other improved features. Update your website easily by uploading incremental changes to a web file.

• 10 new Master Design Sets. Create a consistent look across business publications with new Master Design Sets, which are collections of templates that carry a consistent design theme across publications. Choose from 45 Master Design Sets.

• Enhanced design tools. Polish your publications with an improved Design Checker, support for Multiple Master Pages, tools to align baselines and tools to control widows and orphans.

• Enhanced commercial printing support. Take advantage of support for process colour (CMYK), composite postscript printing and the improved Graphics Manager. Process colour is also referred to as cyan-magenta-yellow-black.

• Catalog Merge. Create publications by merging text and photos from a data source, such as Microsoft Office Excel or Microsoft Office Access .

• Enhanced support for email publications. Use the new email wizard to create various types of marketing email messages, such as newsletters and product or service announcements.
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